Internet Marketing Essay

Top workshop is garb store manageing clothes, shoes and je healthfulery they confirm stores in nearly entirely towns across the UK. Topshop also has an online store that you atomic number 50 demoralise theyre products from and they deliver to your alkali for a small price. You finish found your chosen products wherever you are in the world, as they deliver worldwide. alike on the Topshop website you quarter choose the language favourite(a) to shop online making it easier for muckle to imple ment. If you channelise the language to shop on the Topshop website the bullion automatically changes. This allows the line of products to sell globally, which depart make them a lot more(prenominal) than profit.Topshop also use social networking sites and wide awake apps to support their communication, as they have a Facebook and Twitter page to fire their products and set any questions from customers. Also Topshop have a mobile app so you can save, engineer and share all your favourite looks, and shop the pieces youre after from their website. This is a massive way of promotion as everyone immediately uses social networking websites, so its a way for them to be seen and keep up to date with what people are wearying and what people penury.Topshop can also promote their last minute promotions such(prenominal) as sales through their website and mobile app. in that location are plenty of advantages for this, as not only if is it money businesslike its quick and Easy and can be seen by a lot of people. utilise their website to promote sale is money efficient as they already have the website and the ply working it, if they printed out flyers or publicize in magazines etc. it would cost a lot more and it would probably be seen by less people. Topshop also sells ranges from contrasting designers other than themselves I call they do this to attract customers who purchase from them specific designers to buy from them. Also this gives them a lot m ore variety and they will make a profit from it.ASDA also have an online store, which they sell everything from food to car insurance. ASDA tries to engage customers on their website by the use of videos, slide shows, aerial clog upgrounds and their own radio station you can listen to online. They do this so people will want to look kick upstairs into the website and hopefully buy the advertised products. Also the slideshows appears on the home page of the website, so people can see everything they picture on the first page. ASDA have a lot of competitors such as Tesco, Sainsburys etc. so they are unceasingly updated and new things to their website to beat the competitors. ASDA have set new market development opportunities such having an in store opticians and pharmacy, doing this not only helps them make a profit just it keeps them ahead of their competition.River Island communicates with their customers through their website very well as they give customers a excerpt to ma ke an online account this is so the customers can keep record of their orders, order sudden and efficiently. This helps them understand their customers as they know what their customers want and it benefits them as they know what sells the most and is normal with their target audience.River Islands website provides the opportunity for the customers to use their online size guide for both men and woman, so their customers buy the correct sizes that customers will feel comfortable in. I think this is really effective for both the business and the customer, as the business will have fewer complaints and returned from the wrong sizes. For the customer this is honorable because you know that you will defiantly buy the size that fits and you dont motivation to worry about sending them back or not having an outfit on time.