The Nike Co. Essay -- essays research papers

NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ø DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the world's number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. Nike doesn't only sell athletic shoes, but a wide variety of sporting goods and clothing; they design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of all ages. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in-store outlets in urban markets. NIKE sells its products to about 19,000 US accounts, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns about 36% of the firm. Ø TOTAL QUALITY MANAGEMENT Total quality management represents both a social revolution in the work place and a rigorously effective approach to professionalism and success. Total quality management is a management system that is an integral part of an organization's strategy and is aimed at continually improving products and service quality so as to achieve high levels of customer satisfaction and build strong customer loyalty .In other words, the true Total Quality organization will eliminate all competition other than from other Total Quality giants. Many companies have benefited from an emphasis on TQM; however, it does require a considerable amount of company wide commitment to be successful . The customer doesn't know what is technically or organizationally feasible. So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels higher than those offered by the competition. We can now see that there are two principal elements to Total Quality: a business strategic element base o... ...V ads during professional and college sports events, prime-time programs, and late-night TV programs. The advertising and innovative marketing in the industry should still leave it extremely competitive. The only problem that Nike worries about is customers becoming less brand-loyal and buying cheaper athletic shoe brands. Nike is trying to make the point that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while. One major area that brings unlimited opportunities to Nike is the international market. In the United Sates, there are 4 people for every pair of Nikes, France has 11, Japan has 50, China has 11,821, and Lebanon has 40 (reference from manager). Nike distributes to more than 40 branches in Lebanon and they have their own main branch situated in Mid-Beirut. Nike is by far the biggest organization in the shoe industry and far surpases its competetors in profits gained. Nike sells throught the world in more than 110 countries throught a span of six continents. It is known by most consumers as the dominant power in the sports industry and is usually the athelets’ top choice when it comes to sports apparel.

Effects Of Mobile Phone On Youth Essay

The mobile phone users have increased rapidly globally due to the development of the technology. It is now crucial part of majority of the lives of the youth. This is because there are so many applications available on the mobile phone these days. Therefore teenagers use their phones more often for their free time. Mobile phones can also lead to mobile phone addiction for the teenagers. It can also affect their health in a negative way. Mobile phones can easily disturb teenagers’ education. Mobile phones can be very addictive to teenagers. This is because there are many things we can do with it, for example, playing games and going one a social media websites. Being addicted to mobile phones can ruin the relationship between them and their family. This is because when they are addicted they usually don’t come out of their room and refuse to communicate with the family. Also when they do not have the access to the phone they feel like they have nothing else to do at home . The health of the teenagers can be negatively affected by using the mobile phones. The mobile phones ruin our eye sights due to the radiation that is emitted from it. Mobile phones can also ruin the postures of the teenagers. This is because majorities of the teenagers hold their phones just below their chests. Therefore they have to bend their neck downwards without even noticing it. This can affect our posture permanently. Mobile phones can affect the health of the teenagers without them realising it. Mobile phones can easily disturb teenager’s education. This is due to the mobility of the mobile phone. They can go to their classes at school with mobile phones in their pocket and use it without getting caught by the teachers. Also when they are studying by themselves and their friend text or call them they forget about the studying and just continue texting or talking to their friends. Therefore mobile phones can easily disturb the learning that they are required. Mobile phones can be helpful when we are communicating. However it can be addictive to teenagers and ruin their relationship with parents and it can affect their eye sights and postures negatively. Also it can easily disturb their education just by receiving a single message. In my point of view the majority of the teenagers require their parents to control their uses of the mobile phone.

Biography of Fernand Leger, Forerunner of Pop Art

Fernand Legà ©r, born Joseph Fernand Henri Là ©ger (February 4, 1881 – August 17, 1955), was a French artist, specializing in paintings, sculpture, and film. His innovative variants on cubism and figurative art led to him being regarded as a forerunner of the pop art movement. Fast Facts: Fernand Là ©ger Full Name: Joseph  Fernand  Henri  Là ©gerOccupation: Painter, sculptor, filmmakerBorn: February 4, 1881 in  Argentan, FranceDied: August 17, 1955 in  Gif-sur-Yvette, FranceSpouses: Jeanne-Augustine Lohy (m. 1919-1950), Nadia Khodossevitch  (m. 1952-1955)Key Accomplishments: Influenced by the industrial age and the two world wars, Fernand Leger developed a unique artistic outlook that preceded the developments and concerns of Pop Art. Early Life Fernand Legà ©r was born in Argentan, in the Normandy (then Lower Normandy) region of France. His father was a cattle farmer. Little is known about his early life until he began his schooling and professional career. Initially, Legà ©r did not train in the arts. At the age of sixteen, he began training as an architect. He finished his formal architectural training in 1899, and the following year, he moved to Paris. For about a year or two, he worked as an architectural draftsman, but in 1902, he shifted into the military. Legà ©r spent 1902 and 1903 in military service, based out of the city of Versailles. French expatriate artist Fernand Leger standing in front of his completed murals. John Gutmann / Getty Images After his military service ended, Legà ©r attempted to get more formal art training. He applied to the École des Beaux-Arts but was rejected. Instead, he enrolled at the School of Decorative Arts. Ultimately, he attended the École des Beaux-Arts in a non-enrolled capacity for three years while also studying at the Acadà ©mie Julian. It was not until the age of 25 that Legà ©r began working as an artist in earnest. In those early days, his work was in the mold of the impressionists; later in his life, he destroyed many of these early paintings. Developing His Art In 1909, Legà ©r moved to Montparnasse, an area of Paris known for being home to a wide array of creative artists, many of whom lived in poverty in order to pursue their art. While there, he met several other artists of the era. In 1910, he had his first exhibition, with his art displayed at the Salon dAutomne in the same room as that of Jean Metzinger and Henri Le Fauconnie. His most important painting at the time was Nudes in the Forest, which displayed his particular variation on cubism, dubbed â€Å"tubism† by art critic Louis Vauxcelles for its emphasis on cylindrical shapes. Sothebys employees pose for photographers with Fernand Legers Cubist masterpiece Etude pour La Femme Bleu, on April 21, 2008 in London, England. Cate Gillon / Getty Images Cubism was a relatively new movement at the time, and in 1911, Legà ©r was part of a group that displayed the development to the general public for the first time. The Salon des Indà ©pendants displayed together the work by painters identified as cubists: Jean Metzinger, Albert Gleizes, Henri Le Fauconnier, Robert Delaunay, and Fernand Là ©ger. In 1912, Legà ©r again exhibited work with the Indà ©pendants and was part of a group of artists dubbed the â€Å"Section d’Or†Ã¢â‚¬â€the â€Å"Gold Section.† His works of this era mostly were in palettes of primary colors or green, black, and white. After the Great War Like many of his countrymen, Fernand Legà ©r served in World War I, then called the â€Å"Great War.† In 1914, he joined the army, and he spent the next two years serving at the Argonne. Although he was far from the studios and salons of Paris, he continued to make art. During his service, Legà ©r sketched the instruments of war that he was surrounded by, along with some of his fellow soldiers. He nearly died from a mustard gas attack in 1916, and during his recovery, he painted The Card Players, full of frightening, mechanized figures that reflected his horror of what he had seen in the war. His experiences in the war, which was the first massive war of the industrialized era, significantly influenced the next several years of his work. Referred to as his â€Å"mechanical† period, his work from the postwar years through the 1920s featured sleek, mechanical-looking shapes. As the world attempted to return to normalcy following the war, Legà ©r made similar attempts, returning to â€Å"normal† subject matter: mothers and children, landscapes, female figure drawings, etc. However, his works continued to have that mechanical, orderly look to them. Fernand Legers Builders with Aloe, is seen at the Post-War European Art Exhibition at Pushkin Museum, in Moscow, Russia, March 6, 2017.   Mikhail Svetlov / Getty Images It was during this time that Legà ©r also got married. In December 1919, he wed Jeanne-Augustine Lohy. The couple did not have any children over the course of their three-decade marriage. In many ways, his work fell under the umbrella of purism, an answer to cubism that focused on mathematical proportions and rationality, rather than intense emotions and impulses. Legà ©r also was fascinated by the dawn of filmmaking, and for a time, he even considered abandoning his visual art to pursue cinema. In 1924, he produced and directed the film Ballet Mà ©canique, a Dadaist art film consisting of images of women’s facial features, everyday activities, and ordinary objects. He also experimented with murals, which became the most abstract of his paintings. Later Career By the end of the 1920s, Fernand Legà ©r’s work had begun to evolve. Instead of sleek, cylindrical forms that evoked the machinery of industry and war alike, more organic influences—and irregular, lively shapes—took center stage. His figures took on more color and even some humor and playfulness. He began teaching more, starting a free school in 1924 along with Alexandra Exter and Marie Laurencin. Painter Fernand Leger sits among his works in his Left Bank studio in 1948, following a trip to New York.   Bettmann  /  Contributor In the 1930s, Legà ©r made his first trips to the United States, traveling to the major hubs of New York City and Chicago. His artwork was displayed for the first time in America in 1935 with an exhibition at New York’s Museum of Modern Art. A few years later, he was commissioned by American politician Nelson Rockefeller to decorate his personal apartment. During World War II, Legà ©r lived and worked in America, teaching at Yale University. His work from this era often juxtaposed organic or natural elements with industrial or mechanical imagery. He also found new inspiration for brightly colored paintings in the neon lights of New York, resulting in paintings that included bright stripes of color and starkly outlined figures. Legà ©r returned to France in 1945, after the war ended. There, he joined the Communist Party, although he was more of a humanist with socialist beliefs rather than a fervent, devoted Marxist. During this time, his paintings took a turn to depict more scenes of everyday life featuring the â€Å"common folk.† His work also became less abstract, emphasizing his stronger focus on ordinary people rather than the avant-garde world. French painter Fernand Leger straddeling a chair in front of an incomplete painting, holding paintbrushes, wearing a flannel plaid shirt and a striped tie, Venice 1950. Archivio Cameraphoto Epoche / Getty Images In 1950, his wife Jeanne-Augustine died, and he remarried in 1952 to French artist Nadia Khodassevitch. Legà ©r spent the next few years teaching in Switzerland and working on a variety of projects including stained glass windows, sculptures, mosaics, paintings, and even set and costume design. His final, unfinished project was a mosaic for the Sà £o Paulo Opera. Fernand Legà ©r died on August 17, 1955 at his home in France. As the first artist to focus on the industrial and machine age, creating images that reflected modern consumer society, he is considered a forerunner of pop art. Sources Buck, Robert T. et al.  Fernand Là ©ger. New York: Abbeville Publishers, 1982.â€Å"Fernand Là ©ger.† Guggenheim, https://www.guggenheim.org/artwork/artist/fernand-leger.Nà ©ret, Gilles. F. Là ©ger. New York: BDD Illustrated Books, 1993.